You are the marketing executive of a high profile international fashion brand. Your latest handbag line is out and your job is to work out which celebrities to work with in promoting your brand and the new product line. You’ve narrowed your choices down to two celebrities: Kendall Jinker and Sally Burns.
To help in making your decision, you’ve pulled some modelling data on how each superstar’s social media campaigns have run in the past.
Format: 9 page downloadable .PDF file (check out the image for an overview of the pages).
Contents: Tutorial, worksheet and worked solution.